Dies Direct produce dies in 3 different materials and sometimes it can be confusing for the client to know which metal is best for the application they are looking for. Hopefully this guide can help you decide
Why choose a magnesium die?
Magnesium is an incredibly lightweight material, so that’s the first thing that needs to be considered – meaning, it’s not as durable as other materials so won’t last as long. It should be considered when the hot foiling or embossing job is a one-off, but typically magnesium can last up to 30,000 impressions.
What are the benefits of magnesium?
- Extremely lightweight – more cost-effective carriage costs
- Produced quicker than other materials
- Ideal for short to medium run jobs
- Perfect for smaller print areas
- Works well with embossing
- Can be ordered in various gauges (1.6mm, 3mm, 5mm, 6.35mm & 7mm)
Why choose a brass die?
Our brass dies are made using the CNC engraving machines – no chemicals are used during their production, meaning they are the friendliest option for the environment. Our CNC machines are able to run overnight with little supervision so it’s rare to experience ‘brass downtime’.
What are the benefits of brass?
- Ideal for medium to long run jobs
- Good hardness, heat retention and foil transfer
- Good for the environment
- Made using CNC machines as opposed to chemical etching
- Suitable for flat foiling dies and reversal dies
- Can be used for embossers and debossers
- Creates a high definition finish
Why choose a copper die?
Copper hot foiling dies are becoming increasingly harder to obtain as die makers are settling for cheaper options, but copper has so many advantages it’s definitely still worth considering. Copper is the best material to choose for long run print jobs as it can stamp hundreds of thousands of impressions. It is also the best option for intricately detailed work.
What are the benefits of copper?
- Very durable metal
- The best option for long run print jobs
- Excellent for intricate foil blocking work / small detail
- Heat conductivity is second to none
- Can offer detail CNC brass dies cannot get near
- Copper is the best choice as a security die
If you’re still having trouble picking out which material to use on your next hot foil blocking or embossing job please don’t hesitate to email our studio with further questions.