We've appointed a new leader!

Victor Britton

After a small restructuring of the business, we've appointed a new manager to maintain a high level of quality and service for its client base as it grows larger.


Victor Britton has nearly 40 years' experience in the die making industry so it's come as no surprise that he's been appointed manager in a bid to drive the company forward. Victor has been at Dies Direct for 2 years and has vast experience as studio supervisor before the step up to manager. His specialities lie in production of brass CNC dies and the use of ArtCAM to achieve high quality artwork for CNC engraving. 


"Dies Direct are one of the highest producers of die in the UK. Over the past few years we've pressed forward with the inclusion of another CNC machine and several other huge technologicalinvestments meaning our output is doubling. We have no intention of letting our quality or service levels slip though."


With the introduction of Victor as manager and a new sales representative on the road, Dies Direct are fast becoming the premier choice for foiling and embossing dies in the UK.

Rose Embossing Die Video

Copper-Magnesium DiesWhat we do:

Our dies are used for producing:

  • Novel decorative foiled finishes
  • Classy embossed or de-bossed effects
  • A cost effective method of brand protection
  • Security features where the budget does not allow for a hologram



Die expertise25 years expertise in die making

  • Over 20,000 dies manufactured per year
  • Top class service levels
  • In-house design Studio
  • Unique Securigrafix and Photografix dies

ISO Registered

ISO 9001
ISO 14001

Terms & Conditions

Company Registration No. 2402690
VAT Reg No. 521 3574 70


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